designed with purpose

Strategic Property Partners (SPP) developed a new kind of community - the ultimate balanced urban experience. A place where people, productivity and wellness come into perfect alignment. Water Street Tampa is a community designed with purpose, detail and care from the ground to the clouds. While still in the planning stages we created a brand guidelines to share with architects, business owners, leasing and real estate agents. I was responsible for the overall design of the guidelines as well as the Visual Guidelines, Print & Digital Applications. This included: WORDMARK, TYPOGRAPHY, COLOR, GRAPHIC LANGUAGE, CORPORATE STATIONERY, PRINT COLLATERAL, SOCIAL, DIGITAL, SIGNAGE, PRESENTATIONS, BRAND PARTNERSHIPS & SWAG