SEIZE THE YAY

Baskin Robbins underwent a clever brand overhaul, and our agency was responsible for managing their social media – both paid and organic. My specific role involved developing a comprehensive social brand guideline to direct the creative teams. This included adapting PMS colors for use in both digital and print media. I also discovered useful tips for maintaining color consistency within Adobe applications. Ultimately, we expanded the new brand guidelines into a comprehensive playbook that encompassed print, digital, and social media. This master guide is now shared with all external vendors and agencies working with Baskin Robbins.