FEEL WHOLE

In 2019 AdventHealth rebranded and acquired 46 hospitals in 10 states. The initial challenge was to rebrand each of the hospitals under the AHS umbrella. There was no consistency in messaging, imagery, design, or any other brand elements. Divisions, individual hospital campuses and even service lines within campuses all had separate campaigns. My role included hiring the talent to take on this massive endeavor as well as be hands on revising the guidelines, creating templates and individual executions. The rebrand was launched under a new ‘feel whole’ campaign. Once the brand was established additional campaigns included Patient Victories, a Feel Whole Challenge, Humans are Incredible and a Disney Partnership. Deliverables for all campaigns included social, print, digital, OOH and some experiential.